"At Membership2020 I learned why various generations have the attitudes and behaviors that the do, why it’s important to customize your marketing messages and methods of communication to your target audience, and why doing things the same way we have always done them won't work in the future..."

- Michele Feder, Materials Research Society


You know the impact that demographics, technology and the economy are having on your membership. But do you know how to use these same factors to build an all-new plan for building your membership base?

Make plans now to attend Membership2020. You'll earn 7 CAEs and come away with a plan that's ready to use in launching a strategic, highly integrated initiative to add Generations X, Y and Z to your membership base—and your association’s future.

This training event brings you together with your association peers and with leading experts on how Millennials think, including experts from XYZ University and Millennials themselves!

Don't miss this chance to invest in training that rewards you with 7 CAE credits plus new powerful strategies to recruit and retain fresh members.

Reserve your space now for the know-how to build recruitment and retention programs that turn Millennials into lifelong members, including:

  • Gain a better understanding of marketplace and workforce shifts and strategies to capitalize on each
  • Identify the primary obstacles preventing your association's competitiveness and growth in the Talent Economy
  • Learn how to increase value and grow membership among Millennials
  • Gain insights into the trends and shifts likely to challenge your association in the next 5 years
  • Develop an action plan for the longevity of your association

Remember, you won’t just benefit from up-to-the-minute membership insights. You will actually develop your own new plan so you come away ready to start building up your Millennial membership base immediately!

November 8, 2017 | 8:00 am-4:30 pm
1155 Mt Vernon Hwy NE, Suite 800, Atlanta, GA 30338
CAE Credits:
Eligible for 7 credits
Who Should Attend: Chief Membership Officers CEOs & Executive Directors Membership Development Directors Member Services Coordinators & Managers Marketing Managers & Directors Communications & Social Media Staff
What's Included:
  • A full day of expert-led training
  • Interactive strategy sessions
  • Breakfast, lunch & networking reception
$445 Early Bird Rate
$545 (after 10/13/17)
$395 Add'l attendees

I ate up every bit of Membership2020 . As a millennial, it was truly a "preaching to the choir" moment but was so validating to hear that we're not crazy, but that times really are changing, so our outreach needs to change, too.

- Ashley Erickson, Public Relations Coordinator, Minnesota Association of Professional Employees

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Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit